Newest Marketing Books
Greater good : how good marketing makes for better democracyQuelch, John A. : Harvard Business Press, c2007.
How to sell when nobody's buying : (and how to sell even more when they are)
Lakhani, Dave, 1965- : John Wiley & Sons, c2009.
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Ward, Douglas B., 1961- : Temple University Press, 2010.
Blogging to drive business
Butow, Eric. : Que Pub., c2010.
Facebook marketing for dummies
Dunay, Paul. : Wiley, c2010.
Customer genius
Fisk, Peter (Peter Robert) : John Wiley & Sons, c2009.
The industrious revolution : consumer behavior and the household economy, 1650 to the present
De Vries, Jan, : Cambridge University Press, 2008.
Strategic networks : learning to compete
Gibbert, Michael. : Blackwell Pub., 2007.
Cram101 textbook outlines to accompany: Marketing: an introduction, Armstrong, Kotler, 8th edition
Kotler, Philip. : Academic Internet Publishers, c2007.
Making your point : communicating effectively with audiences of one to one million
Bartlett, David, 1946- : St. Martin's Press, c2008.
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development
Hodock, Calvin L. : Prometheus Books, 2007.
America's greatest brands
: America's Greatest Brands, 2001-
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L., 1967- : Praeger, 2008.
Effective marketing research in Canada
Zikmund, William G. : Thomson Nelson, c2008.
30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation
Gardner, Andrea. : Seal Press : Distributed by Publishers Group West, c2008.
Effective marketing research in Canada
Zikmund, William G. : Thomson Nelson, c2008.
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald. : Harvard Business Press, c2008.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Moeller, Leslie H., 1961- : McGraw-Hill, c2009.
Ads to icons : how advertising succeeds in a multimedia age
Springer, Paul. : Kogan Page, 2009.
Boomer marketing : selling to a recession resistant market
Chaston, Ian. : Routledge, c2009.
The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John, 1961- : Jossey-Bass, c2008.
Buy ology : truth and lies about why we buy
Lindström, Martin, 1970- : Doubleday, c2008.
The presentation secrets of Steve Jobs : how to be insanely great in front of any audience
Gallo, Carmine. : McGraw-Hill, c2010.
Visual merchandising : window and in-store displays for retail
Morgan, Tony.: Laurence King : in association with University of the Arts, London College of Fashion, 2008.
Think like Chinese
Zhang, Haihua. : Federation Press, 2008.
Marketing research : an applied orientation
Malhotra, Naresh K. : Prentice Hall, c2010.
Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them
Sexton, Donald E., 1943- : John Wiley & Sons, c2010.
Gender, design and marketing : how gender drives our perception of design and marketing
Moss, Gloria. : Gower, c2009.
Contemporary marketing
Kurtz, David L. : Nelson Education, c2010.
Data-driven marketing : the 15 metrics everyone in marketing should know
Jeffery, Mark, 1965- : John Wiley, c2010.
Convergence marketing : combining brand and direct for unprecedented profits
Rosen, Richard G. : Wiley, c2009.
The next evolution of marketing : connect with your customers by marketing with meaning
Gilbreath, Bob. : McGraw-Hill, c2010.
Internet marketing : a practical approach
Charlesworth, Alan, 1956- : Butterworth-Heinemann, 2009.
Marketing : a guide to the fundamentals
Forsyth, Patrick. : Bloomberg Press, 2009.
The Penguin dictionary of marketing
Harris, Phil, 1952- : Penguin, 2009.
Eco-innovation : when sustainability and competitiveness shake hands
Carrillo-Hermosilla, Javier. : Palgrave Macmillan, c2009.
Essentials of marketing : a marketing strategy planning approach
Perreault, William D. : McGraw-Hill/Irwin, c2010.
The Chinese consumer market : opportunities and risks
Tang, Lei. : Chandos, 2009.
Glocal marketing : think globally and act locally
Andersson, Svante. : Studentlitteratur, c2009.
Marketing public relations : a marketer's approach to public relations and social media
Giannini, Gaetan T. : Prentice Hall, c2010.
Marketing : the core
Kerin, Roger A. : McGraw-Hill Ryerson, 2009.
Understanding marketing : expert solutions to everyday challenges
: Harvard Business Press, c2010.
Web marketing all-in-one for dummies
Arnold, John. : John Wiley, 2009
The long baby boom : an optimistic vision for a graying generation
Goldsmith, Jeff Charles. : Johns Hopkins University Press, 2008.
Once you're lucky, twice you're good : the rebirth of Silicon Valley and the rise of Web 2.0
Lacy, Sarah, 1975- : Gotham, c2008.
On becoming a consumer : the development of consumer behavior patterns in childhood
McNeal, James U. : Butterworth-Heinemann, c2007.
How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom. : John Wiley & Sons, c2008.
Suggest a Purchase
Updated by: Elaine Samwald, Marketing Liaison Librarian
Updated: 26/04/10
