Marketing

• Background Information
• Journal & Article Indexes
• Journals

• Citation and Style Guides
• Web Resources
• Marketing Associations

• The blue book of Canadian business
• Canadian key business directory
• Canadian advertising rates and data
• Canadian trade index
• Dictionary of marketing terms
• Dun & Bradstreet's guide to doing business around the world
• FP Survey, industrials
• FP Markets, Canadian demographics
• Market Research Handbook
• Marketing : the encyclopedic dictionary
• The National list of advertisers
• Marketing research
• Contemporary Marketing
• The market research toolbox : a concise guide for beginners

Selected Online Reference Tools

• CICA Handbook
• Encyclopedia of British Columbia -
• Oxford Reference Online

Subject Headings

Use the Library Catalogue the find more books or try these "canned searches" using the following subject headings:

• Advertising
• Consumers
• Electronic Commerce
• Export marketing
• Internet Marketing
• Market surveys
• Marketing research
• Merchandising
• New products
• Price Policy
• Retail trade
• Sales management
• Sales promotion
• Selling
• Service industries marketing
• Small business

Call Numbers

If you don't have a particular book in mind, you could also try browsing our collections using the following call numbers as starting points:

HB 801-845: Consumption (economics)
HF 5415-5416: Marketing
HF 5438-5439: Selling
HF 5548.32: Electronic Commerce
HF 5801-6182: Advertising

Kwantlen Library subscribes to a variety of journals both in print and online. If you're not sure if a journal is scholarly (often called "academic" or "peer-reviewed"), look at our checklist.

Marketing Article Indexes & Databases

• Business Source Premier
• Canadian Business and Current Affairs (CBCA) - Complete
• Dun & Bradstreet Industry Norms & Key Business Ratios
• Dun & Bradstreet Million Dollar Database
• Hoover's Company Records

Other Useful Indexes

• Academic Search Premier
• Canadian Newsstand
• Canadian Periodical Index (CPI.Q)
• CANSIM (Canadian Socio-economic Information Management System)
• Trade Analyser - Canadian and world trade data gathered by Statistics Canada's International Trade Division.
• Canadian Census Analyser provides access to Canadian Census statistics and data.

Marketing Journals @ Kwantlen

• Both Electronic and Print Journals
  For print versions you will find the phrase "Kwantlen Polytechnic University Print Journals" after the title and a notation stating which campus it is on. The titles of the electronic versions are followed by a link to the article index which will open the journal directly.

Online Journals

• Advertising Age - Leading American advertising magazine - back issues available in the library
• Adweek Online - American magazine - good for up-to-date information about the advertising industry.
• Business in Vancouver - Online version of the magazine - back issues available in the library.
• Economist - One of the single most useful sites for International Marketing, especially country briefings, and an archive search for relevant articles. Articles are available online in the ABI - library subscription database.
• Marketing Online - Weekly magazine of Canadian marketing news. Includes marketing awards (Cassies), market share of brands in 7 categories, package design, salary survey and careers. Back issues available in the Library.
• Market Research Handbook - Statistics Canada
• Strategy - Online version of the magazine - back issues available in the library.

Online Marketing E-Books

Kwantlen's Marketing collection includes nearly 800 Marketing-related ebooks that can be accessed anytime from your desktop.

Marketing - Canada

• Canada Business - The source for federal, provincial and territorial information and services such as business start-up, taxes, financing and other related topics.
• Canadian Business Service Centres - Market Research - Market research divided by province and territory.
• International Trade Canada - Provides information and services to Canadian exporters.
• Services for Canadian Businesses - International Trade Canada site.
• Strategis - Industry Canada's highly regarded site. Sections include company information, international business opportunities, information technology, business contacts, trademarks and consumer information.
• Find a list of Canadian and international statistics links on Stats Canada site.

Marketing - International

• KnowThis.com - Marketing virtual library includes marketing basics, research and plans
• MarketingProfs.com - Strategic marketing articles and forum.
• Marketing Terms.com - A good site to explore the language of marketing.
• International Trade Data Systems - Industry Profiles - US government site.

TIP: Don't believe everything you read! Evaluate web sources very carefully for their accuracy, authority, and currency. Here are some evaluation criteria to help you.

Advertising & Media - Canada

• BBM Canada - Ratings of Canadian television, radio and other media.
• CARD Media - Media links organized into 20 categories including business publications, community newspapers, consumer magazines and web advertising sites.
• Institute of Communications and Advertising - Includes a directory of Canadian advertising agencies.

Advertising & Media - International

• Advertising World - Categorized list of resources for advertising and marketing from the University of Texas.
• Museum of Advertising Icons

General Marketing Resources

• BUBL LINK: Marketing
  Libraries of networked knowledge. A categorised guide to Internet resources
• Google Directory: Marketing and Advertising>
  Contains links to all aspects of the marketing mix including Public Relations
• Infomine
  Scholarly resources
• Market Research Portal
  Articles, research findings, statistics, qualitative and quantitative research
• Marketing Virtual Library (KnowThis.com)
• Australian Market & Social Research Society
• Online Public Relations
  Media, reference and PR resources
• Intute: Marketing and Communications Information Gateway
• Yahoo! Marketing and Advertising Directory
• Librarians' Index to the Internet - Marketing
• Intute Social Sciences- Business - Marketing
• Business.com - Marketing

Statistics for Marketing
see Kwantlen's Subject Guide for Business Statistics

Industry Information
- Canada

for more see also Kwantlen's Subject Guide: Industry Information

• Lower Mainland/Southwest BC Industry Profiles - Kwantlen site.
• Business Information by Industrial Category - Industry Canada.
• National Industry Profiles - Human Resources and Skills Development Canada

• Canadian Advertising Research Foundation
• Canadian Institute of Marketing
• Canadian Marketing Association
• Association of Internet Marketing & Sales
• American Marketing Association - BC Chapter - Toronto Chapter

• APA - American Psychological Assoc. guidelines
• MLA - Modern Language Assoc. standards