Graphic Design for Marketing
Launch the GDMA 2010 Degree Show site now
Thank you for your interest in Kwantlen Polytechnic University's Graphic Design for Marketing (GDMA) program. We are proud of the undergraduate and diploma studies that we offer. Within this section of the website, you'll find a number of unique features that we outline, along with the application process, and how to contact us for further details.
A Challenging and Dynamic Career
Imagine yourself as a graduate of our GDMA program, in the contemporary marketplace; you could function as a creative problem solver, analyst, design planner, strategist, expert communicator or skilled technologist. You would have developed skills as a team player and entrepreneur with a broad understanding of the historical context, and recognition of the social and cultural impact of design on society.
Kwantlen’s GDMA program will provide you with a balanced education that encompasses skills, knowledge and capabilities relating to graphic design, marketing, business, technology and liberal education. It offers a dynamic and relevant curriculum that’s at the forefront of the expanding boundaries of graphic design. This chart (PDF) illustrates the courses and streams making up the GDMA program.
From the GDMA program you will gain a solid understanding of the graphic design industry through field studies and mentorship components, and the completion of marketing courses. You will have prepared a comprehensive portfolio that includes graphic design, marketing and promotional concepts for a wide range of products and services, including the promotion of corporate, and institutional, and social initiatives. For example: entry-level positions in graphic design firms, advertising agencies, public relations agencies, publishing houses, in-house graphic design departments, public service organizations, corporations, educational institutions, and others. Projects could include: identities, publications, advertisements, packaging, exhibitions, websites, and interactive media.
